It has happened many times with me. I just can’t decide what should I write about. There are lots of topics upon which I have expert knowledge. Following are some of them:
- SEO (Search Engine Optimization)
- Conversion Rate Optimization
- Personal Finance
- Personal Development
- Microsoft Excel
- Microsoft Powerpoint
- Magic Tricks
- Social Media Marketing
- Career Related
- Relationships etc.
I had put an end to the list prematurely. Because, what’s the point when I can’t just pic out one topic to write an article on.
The best topic to write on
Ideally, if you’re a blogger, then it would be wise if you could just stick to one topic. This will help you get lots of organic visitors and it will also establish yourself as in industry expert.
But, if you’re like me, then it is painfully difficult to stick to just one topic. Over a period of eight years, I have tried to write on almost all the topics mentioned above (bar a few). However, it didn’t give me satisfaction.
I can’t do that – sticking to just one topic. Hence, I kept on building new sites to satisfy me desire to write on different topics. But, unfortunately, I couldn’t continue doing that for long. Finally, I had to shut down all my websites one by one.
I sold one of them in within a month of creating it. It was getting more than 100,000 page views per month. I regret the decision.
So, which is the best topic to write on?
For most bloggers, the best topic would be the one that wouldn’t bore them in the next 10 years.
But for bloggers like me, writing on just one topic for 10 years is more like punishment. I just can’t do that. For me blogging is an expression of my feelings. I want to blog for the job of blogging & would like earn some money on the way. I don’t want it to look like a job I’ve to drag myself to.
So, if your’e in it to make money. Stick to the one topic rule. Just blog consistently about one topic and you’re bound to be successful, over a period of time.
However, if you’re like me, then do the following things:
- Get a domain name which happens to be your personal name
- Start writing whatever you want
- However, make the articles long and worthy at the same time
- Add beautiful images as and when required
- Categorize all your articles. Over a period of time, you’ll there are around 50 categories. But that’s okay. You’re different.
- Maintain a personal tone. That’s what people come for on a personal blog
- Share your life’s experiences. People love that.
- Tell them your story
Will writing on several topics dilute your blog’s importance
Well I would suggest you to visit the blogs of Tim Ferris and James Altucher. They write on just anything. From Lucid dreaming to entrepreneurship. There are just no boundaries. Yet, they are one of the most powerful bloggers online.
So, why is their blogs so powerful. No it doesn’t have anything to do with the topics they write about. It’s how they write about it.
Just read about any of the posts of James & you would feel that he is talking to you & he’s talking to you directly.
You’ll find a connection while reading his articles. He tell’s about his personal experiences in those articles. He tells interesting stories about his life. Each of us have interesting events & we should share it whenever it is relevant.
Readers flock their blogs because they find that personal touch, which is so much missing in most of the blogs these days.
These days blogging is about about making money online. While there is nothing inherently wrong in making money online, bloggers need to understand that readers of the blog don’t want to sold to each and every time they come to their site. Let them breathe first. Ask them how they are. Help them first. But what you get instead is a huge pop-up on their face asking them to give their email id for some crap which they can have on 100,000 other websites.
So, what I am suggesting is this. Provide value first. I understand that you need to make money, but if you concentrate on money first, then this wouldn’t work out the way you want it to.
Hence, it does not matter how many topics your blog is dealing with as long as it provides value. You see we are human beings. The readers that come to your site are human beings as well. If a reader comes to know about SEO and then gets inspired by how you quit your job, then I think that would work like a charm. He’s already in love with you then.
My final advice is this. Write about stuff you love writing about. Don’t write about stuff don’t enjoy writing about. If you generally love writing about a particular topic and just today you’re not feeling good about it then postpone writing on that topic for some other day.
But, keep one thing in mind – You should keep on writing. Don’t stop ever.